BITCHSTIX Donates $60,000 to the Elizabeth Smart Foundation to Empower and Support Survivors of Domestic Abuse and Sexual Assault

November 5, 2025 — Indianapolis, Indiana — BITCHSTIX, the bold, mission-driven lip balm and self-care brand, proudly announces a $60,000 donation to the Elizabeth Smart Foundation (ESF) to help expand programs that empower and support survivors of domestic abuse and sexual assault. 

This contribution will directly fund critical ESF initiatives, including Smart Defense, We Believe You, and Smart Talks, which provide education, prevention, and survivor-centered resources nationwide.

“BITCHSTIX was built on the belief that self-care should spark real-world impact,” said Emily Kennerk, Founder of BITCHSTIX. “Our partnership with the Elizabeth Smart Foundation allows us to turn compassion into action, helping survivors reclaim their voices and thrive. Elizabeth’s courage and resilience embody the strength and hope we aim to infuse into every product we create.” 

BITCHSTIX and the Elizabeth Smart Foundation share a powerful mission: to create a world where survivors feel seen, supported, and safe. This partnership amplifies that shared vision — uniting advocacy, awareness, and action to drive meaningful change and remind survivors everywhere that healing and empowerment are possible.

“At the Elizabeth Smart Foundation, we believe in turning adversity into action. That’s why we’re so excited to partner with BITCHSTIX, a brand that’s all about empowerment,” said Elizabeth Smart, Founder and survivor. “Our partnership represents transforming something that once carried pain into a symbol of strength and healing. Together, we’re helping survivors rediscover their worth and reclaim their voices.”

BITCHSTIX donates a portion of proceeds from every sale to organizations supporting survivors of domestic violence and sexual assault. The $60,000 donation marks one of the brand’s largest contributions to date, underscoring its continued commitment to empowerment through purpose-driven self-care products. 

We’re thrilled to share that BITCHSTIX founder, Emily Kennerk, is a featured guest on Smart Talks with Elizabeth Smart. Listen in as Emily joins Elizabeth for an inspiring conversation about courage, advocacy, and how self-care can drive meaningful change for survivors. Don’t miss this powerful discussion celebrating strength, purpose, and speaking up. Learn more at bitchstix.com and elizabethsmartfoundation.org.

About BITCHSTIX
BITCHSTIX is a bold self-care brand creating high-quality, cruelty-free balms made with safe, eco-friendly ingredients. Every purchase helps fund organizations that support survivors of domestic abuse and sexual assault, many nominated by BITCHSTIX retailers in their local communities. By reclaiming the word “bitch” as a symbol of strength and self-worth, BITCHSTIX empowers people to live boldly and make an impact. Visit bitchstix.com to learn more and to shop self-care products that give back.

About Elizabeth Smart Foundation
The Elizabeth Smart Foundation was founded in 2011 by kidnapping survivor Elizabeth Smart. Smart was abducted in 2002, after which she endured nine grueling months of daily sexual assault and abuse by her captors. The mission of the Elizabeth Smart Foundation is to bring hope and end the victimization and exploitation of sexual assault. In January 2022, the Elizabeth Smart Foundation officially became a part of the Malouf Foundation™ to broaden the impact of both organizations through education, healing and advocacy. All donations made to the Elizabeth Smart Foundation go directly toward their programs, including Smart Defense™ and the “We Believe You” campaign. For more information or to donate, visit elizabethsmartfoundation.org.