Why "BITCH?"

Why

On her journey to the Supreme Court, Ruth Bader Ginsberg became known among some of her male colleagues as “Bitch.” When she found out, she responded: “Better a bitch than a mouse.”

Our line of cruelty-free lip and body balms are backed by a mission: To awaken people to their self-worth, and to encourage them to live boldly and courageously. We do this in two ways:

  1. By putting “BITCH” in the name of a product that soothes and restores. We’re appropriating a word that has historically been used to inflict shame, and attaching it to an agent of restoration.
  2. By putting our money where our mouth is. BITCHSTIX donates to retailer-nominated nonprofit organizations that support survivors of domestic abuse and sexual assault.

BITCHSTIX is more than just a balm. It’s a call to action to transform a “bad” word into a force for good. It’s a one-of-a-kind product that seeks to inspire, empower, and change lives for the better.